There is an axiom in the wine industry that the average consumer, “talks dry but drinks sweet.” In other words, we all say we love dry wines, but in fact are most drawn to (and most often purchase) wines that have a very small amount of sugar remaining. This is called “residual sugar” and it is one of those concepts (like using technology to remove a bit of alcohol from some high strength wines) that winemakers employ but do not like to discuss because they worry it reflects badly on their expertise.

But what is wrong with sugar? Sure it can be misused; In wine, sugar can be used to mask faults by offsetting the intrusive acidity of under-ripe grapes. Sugar also gives added texture and a feeling of fruitiness to wines that may seem a bit thin or lacking in flavor… so, yes, it can be a Band-Aid for wines the industry does not want you to know are flawed. 

But sugar also plays an absolutely key and very positive role in wine. If there were no sugar, there would be nothing for the yeast to convert to alcohol, and some wines are just simply better with some sweetness, like Champagne. This wine regularly has the addition of a tiny amount of sugar (called the “dosage”) not to hide flaws but to give it balance and body just before it is released.

Champagne in fact gets a sugar boost three times in its life: First, it has the sugar that develops naturally in grapes as the fruit ripens. That sugar is fermented by yeast to make a dry (i.e. not sweet) wine. Because the grapes of Champagne are grown so far north in France, they don’t have enough natural sugar to end up with more than about 10 percent alcohol. That’s okay because, second, the wines with 10 percent alcohol are put back in a bottle with a little more sugar and a pinch of yeast and tightly sealed. The yeast gets to work producing alcohol and carbon dioxide, and this “secondary fermentation” is what creates the bubbles we know and love, bringing the Champagne up to about 12 percent alcohol in the process.

And then there is the third dose of sugar, the dosage added after the wine has its bubbles. At this point, the winemaker tastes the wine and decides to add a a bit of sugar for body. If the total amount of sugar in the wine is less than 15 grams per liter (the law says 12 grams but there is a 3 gram buffer), the Champagne is considered “brut.” If it’s more than 15 but less than 20 grams, it is “Extra-Dry,” and so on up the scale to the sweet Champagnes that were once the most popular wine in European courts with over 150 grams of sugar per liter of wine! In fact, it was considered a scandal and a radical step when, in 1874, Champagne Pommery’s cellar master Victor Lambert wrote a colleague, “We need a wine that is as dry as possible, but without rigidity… It should be soft and velvety on the palate… Above all, make sure it has finesse.” We can comfortably say that, until that time, the concept of Brut Champagne did not exist. 

Over the past decade or so we’ve seen the increasing popularity of “Extra-Brut” (wines with less than 6 grams of sugar per liter) and a wine with no sugar added at all – depending on the producer this might be called “Non-dosage,” or “Brut Ultra” or “Brut Nature.” Now, there is still a bit of sugar in the wine – about two grams of the sugar is impossible to ferment, so the key to these new style wines is that there is no added sugar. But if consumers and wine makers have always considered a little bit of sugar a necessity, why add none at all?

For one thing, global warming has gradually but inexorably increased the ripeness of the grapes in Champagne over the past 30 years and with more ripeness comes more balanced flavors and less need for the dosage (the amount of dosage in Champagne has gone down over the last 30 years as well). And more and more chefs have asked for Champagnes that have purer acidity and clean flavors. 

My friend Thierry Gasco, who is the cellar master at Pommery today (as he has been for nearly 30 years), says, “You must give to Champagne the (dosage) that the Champagne needs – never less, and never more.” By way of example, he says, “If I took our Brut Royal, which has a dosage of 10 grams per liter, and I decreased it, I am sure we would have returns, the consumer would say that the Champagne is green.”

And yet, Pommery’s parent company Vranken is nothing if not responsive to consumer trends and so Thierry was asked to try to come up with a no dosage Champagne. What is intriguing to me is how he did it – not with a lower-end wine but with his top wine, Cuvée Louise. He has kept his 2004 Louise in the cellar for more than 10 years and now, he says, it has a level of richness that does not require him to add any sugar. Most Champagne houses that have released a no-dosage wine have created a identity for it. Pol Roger did this a few years ago with Pure, and Laurent-Perrier has long had a zero-dosage wine with its own label. I believe this is the first time an existing prestige cuvée has been given a “special edition” like this.

Thierry did put a new label on the wine – it’s called “Cuvée Louise Nature,” and it has a semi-transparent label to, convey, in Thierry’s sly French way, “that reflect that the wine is naked.” There is no word yet on price, nor a confirmed release date for the wine though The Drinks Business says it should be available next month alongside the “regular” Cuvée Louise with a dosage of just five grams per liter.

I’ve had some excellent low-dosage Champagnes and I appreciate that many wine makers in the region believe using very little sugar shows off their fruit to its best advantage, but it remains to be seen if Pommery can persuade us that using no dosage has made their best wine even better.